April Meeting – Lisa Moscarelli
Lisa began her media career as a TV news reporter with WTVM in Columbus Georgia and later worked for KPRC-TV in Houston. She spent 11 years in broadcast sales; working for now Texas Lt. Governor Dan Patrick, planning and producing campaigns, and in these roles honed her writing and production skills, as well as “the art of the media deal”. She co-founded Cohn-Moscarelli Marketing and Communications in 1999, which by 2011 was ranked by volume among Houston’s, top 5 advertising agencies by “The Houston Business Journal”.
In May of 2012 Thompson Reuters purchased Cohn-Moscarelli. Lisa was free to begin Moscarelli Media. Her latest venture is dedicated to helping clients develop integrated branding and media strategies across multiple platforms from YouTube to Nightly News. Her mission is to build a bridge between traditional and online media campaigns with relative measures and unified messages that can be analyzed, tracked and converted into sales.
Lisa received her B.A. in Communications from the University of Houston, and makes her home in Houston. She is a multiple Telly Award Winning TV Producer and also a recording artist and songwriter. She loves all things family, children, cooking, and singing. She’s a proud member of The Lakewood Church choir.
Favorite quote:
We’re not saying that we can do all this work ourselves. It’s God who enables us to do all we do.
~2 Corinthians 3:5
~ Joanie Bain, Programs